Online Communication

Social media offer tremendous communication opportunities for governments, businesses and social organisations. Everyone is clamouring 'to do something' with social media. But what exactly and how? The technological possibilities seem endless, and the web develops so rapidly that many people find the playing field and the rules of the game unclear.

How do you create a recognisable web profile and participate in an online conversation about a topic that is relevant to your organisation? Which discussions do you join, who receives an answer and in which form?

Modern communication is increasingly conducted online. Social media offer the opportunity to connect stakeholders (customers, colleagues, citizens, donors, subscribers, the like-minded or the interested) with each other in online networks. This kind of network provides a very direct means of communicating with your target group. The dialogue strengthens mutual ties and increases engagement in the product or service in question. But that only works if you are able to adopt the right tone. In addition, online activities need to correspond with all your other communications tools.

That is why BKB takes an integrated approach, in which online and offline communications support and strengthen each other. Online activities are thus a logical part of a broader communication strategy.

BKB often uses online resources, for example in the campaign for Refugee Foundation which attracted thousands of new, young donors. Via Foursquare, Facebook and Twitter, BKB created a buzz around the media debates which followed the publication of Dutch journalist Joris Luyendijk’s book You didn't hear it from me, but...; and for a campaign about Europe, BKB managed the blogs of inspiring Europeans.

BKB also provides web care for various clients; and closely monitors daily news trends and hot topics to ensure effective reputation management and identify new communication opportunities.