The Provincial Environmental Federation is a collaboration of 12 provincial environmental organisations. The federal character of the organisation resulted in a colourful collection of often totally different house styles. Advertising agency KesselsKramer was approached to develop a proposal for a new, more unified house style. At the request of KesselsKramer, BKB first identified what the differences and similarities are between the provincial environmental organisations. In a series of meetings with the Provincial Environmental Federation we explored what the more uniform national character should be based on. The brainstorming sessions resulted in strategic advice to the advertising agency for the development of a new house style.