The Council for the Chronically Sick and Physically Disabled

Type

: Social Organisations

The challenge for the Netherlands

Activity

: Campaign; Event organisation

Opdrachtgever:

The Council for the Chronically Sick and Physically Disabled

Datum:

2003

The Council for the Chronically Sick and Physically Disabled, the Federation of the Elderly Unions and the national union of institutions for assistance and services for people with a mental disability (Somma) would like to improve the perception of the physically disabled and chronically sick. Together with the New Media Group and the advertising agency KesselsKramer, BKB developed the campaign ‘The challenge for the Netherlands’. BKB managed the roadshows and free regional publicity.