Free publicity is media coverage that is not purchased, but generated by free, journalistic interest.
The key is to present the newsworthiness or human interest angle of the subject that needs publicity in such a way that editors see a story. To do so, it has to fit the format of the corresponding news medium.
BKB has extensive experience of bringing sometimes difficult topics such as 'Europe' or 'healthcare' to the attention of a wide audience.
BKB was responsible for the free publicity surrounding the annual Dutch Veterans’ Day, for example. This national holiday focuses on the personal stories of Dutch veterans. How do you share those with a large audience? They have to be made-to-measure, because an Uruzgan veteran's story on a popular television talk show is very different from a personal portrait in NRC Next newspaper or in a radio interview.
To generate free publicity, it is important that the message is packaged in the right way in the right place. And the message has to convince and inspire.
It is also important to be able to contact the correct people to get the message out. BKB can rely on an extensive media network.